How KOMLab transformed intuition into data to drive its growth

The context: an agency that wanted to align its tools with its values

KOMLab is a digital marketing agency specializing in scientific marketing and e-commerce. Their unique approach? A methodology called ADAM, based on data analysis rather than intuition.

But here’s the challenge: an agency whose ADAM methodology relies on data analysis, and which sought the same precision in its operational steering.

The challenges of fragmented management

1. Scattered planning Excel, post-its, various apps… It was impossible to define clear priorities. Without precise data, how could they anticipate upcoming projects?
2. Opaque costs Inability to calculate the actual hourly cost of each project. The result: approximate quotes, uncertain margins, and, most importantly, the inability to demonstrate the true value of their work to clients.

The realization The stark discovery: some projects considered profitable… were actually losing money.

The lack of transparency regarding real costs was our true problem. We couldn’t accurately calculate the actual hourly cost of each project.

Dario Scarabello – Founder & General Manager

The turning point: a tool that integrates everything, including invoicing

When KOMLab discovered Furious, its integration potential made all the difference: CRM, planning, time tracking, invoicing… all within a single system.

No more juggling between different software. No more manually cross-referencing data. Everything is centralized, measured, and becomes transparent.

The deployment: from resistance to adoption

As often happens, the team initially showed resistance. Too complex. Too many changes.

They then saw firsthand what Furious could offer: the ability to track everything with clear development plans. The argument resonated.

The results: transparency, precision, peace of mind

1. A clear overview, finally

No more confused priorities. Furious provides a comprehensive view of ongoing projects, allocated resources, and deadlines. Everyone knows where they stand.

2. Reality-based quotes

Thanks to historical data, KOMLab can now precisely quantify its proposals. No more approximations. No more unpleasant surprises at project completion.

3. Transparency with clients

With reliable data, KOMLab can now confidently demonstrate the value of its work. Interactions with clients are calmer, more concrete, and more professional.

4. Fact-driven management, not instinct

The team no longer operates blindly. Decisions are made based on concrete data: actual workload, project profitability, time spent vs. time sold.

What they gained additionally:

• Controlled and sustainable growth
• Fewer unproductive discussions about costs
• Less stress related to reporting
• Fewer underestimated projects

What they no longer do:

• Wasting time searching for information
• Presenting ‘guesstimate’ quotes
• Stressing about the actual profitability of projects

In conclusion: measure to improve

Adopting Furious was much more than a simple software change for KOMLab. It meant embracing a simple yet radical principle: what isn’t measured, can’t be improved.

Today, KOMLab wouldn’t go back for anything. Starting a project without a precise tracking system? Unthinkable. Presenting a quote without solid historical data? Out of the question.

And you? Are you still managing your agency by intuition?

If you’re still wasting time reconciling your tools, if your margins remain unclear, or if you hesitate to defend your rates due to a lack of data… it might be time to switch to

Discover Furious

You may be asking
yourself these questions?

Do you take into account the time spent on pre-sales? Project management? Purchases? With Furious, get a complete real-time analysis of your projects’ profitability, allowing you to adjust your strategies before incurring losses.

Generate, modify, and send your quotes in just a few clicks from your rate tables.

Each sale must contribute to your company’s profitability. From quote generation to project completion, Furious provides you with the real-time gross margin of the project.

No more pre-sales efforts that harm the profitability of a project before it even starts. Understand at a glance the impact of your pre-sales on your current prospects and quickly correct course.

Customize the indicators you follow at any time. Stay in control of your business with real-time reporting.

From automated actions to those scheduled for the future, ensure an ideal process for each of your prospects and maximize your chances of converting them into clients.