In a nutshell
- +25 employees divided into 4 optimized Business Units.
- Better visibility and monitoring of project profitability thanks to Furious.
- Track essential KPIs (sales, gross margin, time spent on projects, etc.) thanks to Furious.
- Clearer objectives thanks to Furious’ tracking of the percentage of staff assigned to billable projects.
Can you introduce yourself, Alexandre?
I am Alexandre Vernier, the founder of ODW, a digital communication agency. We offer consulting, creation, and production services, covering areas such as branding, social media, and web platform development.
Do you face any major challenges in your business and sector?
Our main challenges are growth and improving the profitability of the company. Furious has greatly helped us structure our operations and improve our visibility on projects. In the communication agency sector, major challenges include mastering profitability, managing pre-sales, and dealing with recruitment and payroll management issues.
Has Furious been able to help you with project management?
Furious has significantly improved our financial control and project tracking. Before Furious, we were unclear about a project’s profitability. Now, we have a precise view of project profitability and can better manage the time spent by our team members.
Do you track specific KPIs on Furious?
We track key indicators such as revenue, gross margin, production monitoring, and the percentage of staff assigned to billable projects. These indicators provide us with a clear view of project and resource management.
On the commercial side, has Furious helped you?
Furious has helped us structure our commercial approach. We use it as a CRM to track the entire lifecycle of a lead, from lead generation to project completion.
What is truly Furious about Furious?
What is truly “Furious” about Furious is the all-in-one aspect of the tool. It provides a comprehensive overview and saves us a lot of time. The Furious team is also very responsive.
And in your business, what is "Furious"?
What is “Furious” about ODW is our Entertainment division. This is where we create original and bold campaigns that stand out. It’s the aspect of our work where we have the most fun.
