In a nutshell
- 48 employees spread across several L’Uzyne group subsidiaries.
- Budgets from 500,000 to 1 million euros for major projects such as the Tour de France.
- Switch to Furious in January 2021 for optimized margin management.
- Furious offers detailed tracking of gross margin by project, crucial for complex projects with numerous purchases.
- Enhanced visibility and optimized financial performance thanks to Furious, strengthening the Group’s competitiveness.
Can you introduce yourself, Frédéric?
My name is Frédéric Giraud, President of Jïz Marketing Group, an independent, sustainable, and responsible activation group and the leading independent marketing group.
How many people work at your company and how are you organized?
We have 48 people across Jazz Marketing Group and four subsidiaries: l’uzyne, Fill and People, Radar Sport, and Montagne TV. We are organized into teams and divisions.
How long have you been using Furious?
We switched to Furious in January 2021, after using a different tool called Incwo.
Did you have any particular issues with your previous software?
Yes, we had issues with accessibility and clarity regarding our gross margin with our old software, which has been resolved with Furious.
How did the adoption of Furious go with your teams?
The adoption went smoothly as we already had a strong IT culture. We appointed migration leaders to facilitate the process.
Why is it challenging to track profitability and gross margin today?
In activation marketing and event management, managing purchases is complex with many variable elements. Furious helps us track our gross margin effectively, which is crucial for high-budget projects.
Do you track specific KPIs?
The main KPI we track is the gross margin per project. As the group president, I would like better macro visibility, especially on revenue, gross margin, and overall group profitability.
In terms of time savings: before/after Furious
We have saved a lot of time and improved quality in project management and accounting. We are considering using Furious to examine net margin.
Project management: before/after Furious
Project management has significantly improved. We now have better visibility on purchases and quotes per project.
Project landing: before/after Furious
Landing has been facilitated. We can now have a precise projection of profitability by December 31st well before the date.
Pre-sales management: before/after Furious
Furious’s CRM has improved our pre-sales management. We now have a well-automated pipeline that helps us track the progress of leads and clients.
What is truly "Furious" about Furious?
The near-real-time tracking of gross margin is a strong point. The management of expenses through provisions and integrated pricing grids are real management tools. The Furious team is very proactive and open to improvements, which is appreciated.
