This weekend, Davy Tessier, CEO of Furious, answered Jeanne Baron’s questions in l’Hebdo Com on BFM Business.
[Jeanne Baron] What is the current state of AI in communications in France today?
[Davy Tessier] AI is a tool for developers. People prefer to tell themselves that they have AI in their tool, just as we prefer to tell ourselves that we have a more fuel-efficient car or that we have the latest camera technology in our phone.
It’s the how, not the why.
The key issue is the proactive, predictive side of tools. Good, attractive, easy-to-use tools are already a huge asset for many VSEs, but the challenge for the years to come is to develop tools that can anticipate and even understand customer flows, and intervene if necessary.
In this respect, AI, but not only AI, can be a game-changer.
[JB] That's where you come in with your nugget, Furious squad, and tell us about your story?
[DT] After more than 10 years in a communications agency, we have created a time- and money-saving management tool for service companies (agencies, intellectual professions) (it replaces an average of 7 tools at our customers’ sites, and saves around 20% time for each profession).
Well-mastered processes and tools contribute directly to a company’s performance… or to dramas.
In general, our customers come to us in 2 situations > during a growth phase, to structure the company and acquire feedback on best industry practices, or following an operational tragedy they didn’t see coming.
With Furious, it’s impossible to lose money without the tool warning you before you do!
[JB] What innovative offers do you have for companies?
[DT] Looking back, there are 3 main ways to organize your service activity:
1/ Lots of different tools: you have the best in each field, but once you reach a certain company size, it’s a trap > difficult to reconcile data quickly and proactively. Impossible to make correlations.
This is often the solution chosen by people who don’t know that they don’t know. One problem, one tool, several tools > problems.
2/ A global management tool (ERP) designed more for finance. The main indicators are mastered, but operational teams generally criticize them for their accounting logic and the fact that they are ill-suited to the day-to-day management of customer relations.
3/ Global management tools designed by operations and which have acquired financial functionalities. These are the new generations of tools, of which Furious is a part, that accelerate operations, create correlations and, in short, put an autopilot on board the plane 😉
As a result, Furious naturally integrates all the tools needed to manage its service business
– Predictive prospecting
– Sales pipeline management
– Quotation management
– Project management
– Scheduling
– Invoicing
– Purchasing
– Expense management
and HR IS to manage the quality of human resources.
[JB] What are your objectives for this very special back-to-school season?
[DT] We continue to enrich Furious with connectors to other tools, in order to adapt to the widest possible range of customers.
We are rolling out new predictive tools that help our customers anticipate the year-end landing and make the right organizational and operational decisions.
For example, the tool is able to suggest reinforcing your teams in view of an operational problem, weeks before the problem occurs.
In short, a Furious end of year in prospect!
