In a nutshell
- Identify the hidden costs of your pre-sales to boost profitability.
- Plan and allocate resources to avoid budgetary drift.
- Track each step with management tools for informed decisions.
- Train your teams for more efficient and profitable pre-sales.
- Manage with precision thanks to Furious and maximize your chances of success.
Understanding the true costs of pre-sales
Committed resources: from strategy to action
In pre-sales, the profiles involved are varied: sales people, creative people, strategists, freelancers… Whether it’s the time of your sales manager or that of your marketing teams, every minute spent on a file with no guarantee of return can represent a loss. By gaining a clearer picture of the resources involved, you can optimize your processes to stay competitive, while reducing unnecessary expenditure.
Why every step in the process counts
Pre-sales is much more than a simple proposal sent to the customer. It’s a real process, involving resources at every stage: from the first contact to the presentation meeting and last-minute adjustments. Each of these stages mobilizes your team, impacts your workload and, ultimately, puts a strain on your budget. Without a clear vision of the associated costs, it becomes difficult to know where your investment in time and resources is going.
How to measure the hidden costs
The impact of time spent on your profitability
When it comes to pre-sales, time is literally money. Yet this time is rarely accounted for. And yet, every minute invested in pre-sales has a direct cost, whether it’s the salary of your sales team, the costs of external experts, or the budget dedicated to preparing proposals. Without accurate tracking, you quickly run the risk of breaking even. Knowing exactly how much time you spend on pre-sales is the first step towards adjusting your efforts and avoiding loss-making investments.
Integrate monitoring and management tools to accurately calculate costs
Today, tools are available to quantify these hidden costs. Management solutions, such as a high-performance CRM, enable you to track and analyze the cost of each pre-sale in real time. This gives you precise visibility of the money and resources committed to each prospect. With this data at your fingertips, you can make informed decisions to limit losses and redirect your efforts to higher-potential projects.
Plan and optimize your strategy
Plan resources for each project
Each pre-sales project should be considered as a project in its own right, with dedicated planning. Before mobilizing your teams, ask yourself: how much time and resources are you prepared to allocate to this specific prospect? By anticipating needs, you can avoid drift and optimize your chances of success. Anticipation also means knowing how to adjust quickly in the event of change or unforeseen circumstances, to keep control over the total cost of the project.
The benefits of ongoing training for sales teams
Another way to optimize your sales is to improve the skills of your teams. Well-trained and well-prepared employees are better able to structure their approach, target the right prospects and close deals more effectively. With regular training, you equip your sales people and strategists to approach each pre-sale with the right reflexes, thus reducing wasted time and increasing your chances of signing contracts.
Reduce pre-sales risks
Identify warning signs to limit losses
Every pre-sale represents a calculated risk. But without clear indicators, it’s hard to know when that risk is becoming excessive. Setting up warning signals enables you to spot projects that are consuming too much time or resources in relation to their potential for success. By closely monitoring these indicators, you can limit losses and redirect your efforts towards more promising projects, thereby increasing the profitability of your pre-sales strategy.
How Furious helps you manage your pre-sales more effectively
Designed by and for agency managers, Furious stands out as a strategic tool for steering each pre-sales project with precision. Thanks to dedicated dashboards, you can monitor the workload invested in each project, enabling you to anticipate over-investment and adjust your resources in real time.
And that’s not all: Furious sends you automatic alerts as soon as the time spent on a pre-sales project exceeds defined budget thresholds. No more unpleasant surprises: you know to the nearest euro the exact cost of each pre-sale, as well as the cost of converting a sales rep.
In short, Furious gives you complete visibility and control over your pre-sales investments. Whether you’re in the midst of a crisis or in the midst of day-to-day management, you’ll be able to steer your projects with peace of mind, without the risk of financial slippage.
Want to see the impact of Furious on your pre-sales? Try it out for free and see how this tool can transform your management and optimize your costs!
